Absolute Sellout is a collaborative art and design project between Joshua Robin Kaplan and Benjamin Niznik that resulted in these beautifully packaged generic consumer goods that are now for sale online as limited editions. Absolute Sellout displays a collection of consumer goods and mundane human artifacts in a minimalist gallery context. Each collection is composed of unique and often overlooked objects from the past, present, and future. Their graphic style is the intersection of ‘nostalgic futurism’ and ‘truckstop modernism’. It is the pasts idea of the future. It is both familiar and abstract. … The re-branded items were designed as part of an exhibit entitled “Class Projects” at Partners & Spade in NYC in September of 2010. The appeal of generically branded items is that they are simultaneously modest and presumptuous. There is a charming impression of innocent idealism in the concept of a ‘Soap’ branded bar of soap. I wish we lived in a world where all goods could be packaged as simply as this.